OpenAI, once a niche AI research lab, has evolved into a central force in the artificial intelligence landscape following the 2022 debut of ChatGPT.
The company is now pursuing expansive plans to integrate its technology across various sectors, including shopping, entertainment, education, and government services.
At its developer conference, OpenAI outlined strategies to transform ChatGPT from a basic app into a comprehensive platform, boasting 800 million weekly active users.
OpenAI aims to position ChatGPT as a central hub for online activities, allowing users to accomplish tasks without leaving the interface.
Recent announcements include features enabling direct creation of Spotify playlists and browsing Zillow apartment listings within chats.
In late September, the company launched Instant Checkout for purchasing items through ChatGPT.
Additional tools encompass a study mode for educational prompts and the Sora 2 app, which offers AI-generated short-form videos.
Collaborations with entities like Spotify, Zillow, and Mattel highlight efforts to embed AI into diverse industries.
Executives envision ChatGPT evolving into something akin to an operating system over the next six months, with a strong emphasis on enterprise growth.
To support these advancements, OpenAI is committing billions to physical infrastructure.
A new deal provides 6 gigawatts of data center capacity powered by AMD chips, complementing prior agreements with Nvidia and Oracle.
Partnerships, including a $500 billion initiative with Oracle and SoftBank for U.S. data centers, underscore the scale of expansion.
Projects are underway in Texas and other regions, with further international efforts in the United Kingdom and United Arab Emirates.
OpenAI President Greg Brockman emphasized the need for maximum computing power to fuel AI revenue growth.
Despite operating losses of $7.8 billion in early 2025, the company bets on aggressive scaling to achieve profitability amid competition from tech giants.